When it comes to SEO, everybody says that keyword research is the most important step. You should be doing this even before you register your website. This will help you decide whether you should enter a niche or not.
And not just that, it will also help you decide how much investment it will take on your part to rank your website and see results. Then you can decide whether you should move forward with that project or not. If you think you can afford to invest that much amount and wait for that long to rank your website on the first page, then you can move forward with it.
If not, then you keep looking until you find a niche that works for your budget.
Think of keyword research like your online marketing blueprint. This research will help you decide what keywords you should target, how much ROI you can expect from it and go from there.
It makes the entire process of driving traffic and sales more efficient than if you did SEO without any keyword research.
Then why don’t everyone does keyword research?
It’s a question I ask myself everyday.
Maybe it is because of laziness or they just don’t know how much effort they should be putting into this.
Keyword research is the step that can make or break a marketing campaign. So if people don’t take it seriously, they will end up losing their entire marketing budget and chalk that loss up to “SEO doesn’t work”.
But here’s the thing, keyword research doesn’t have to be hard. Nor it should take you hours to find the best keywords that you can start targeting.
The problem most people face, is the lack of understanding. The lack of understanding about long-tail low competition keywords that they should be targeting.
The thing is, people that do SEO are really smart people. And the problem with being smart is that they make things unnecessarily complicated. It doesn’t have to be complicated.
Long tail keywords is where the money is
99% of the people want to rank for short tail, famous industry related keywords when they think about doing SEO for their website.
That is not the right way to go about it.
Not only will that take them years to even get to the first page, almost everyone else in their industry is going for those keywords. So it doesn’t make sense to compete for a keyword that everyone else is already going for.
Instead, they should go for long tail versions of those keywords that less people are targeting. They will rank easily for those keywords and will also be able to see an ROI quicker.
That will help them believe more in the process of SEO and reinvest that ROI to rank for more keywords and bring in more traffic or qualified leads.
So what are long tail keywords?
For me to explain that, I will have to explain what short tail keywords are.
Let’s say you were looking for an SEO company in Memphis. So you went on Google and searched for “Memphis SEO”
That is a short tail keyword. These keywords are usually 1-2 words long.
Another example of a short tail keyword is: running shoes, bowling shoes, beginner bikes, etc.
These are all short tail keywords and are highly competitive.
Long tail keywords are keywords that are 3-7 words long.
Here’s an example: best seo expert in Memphis Tennessee.
Ranking for that keyword is much easier than ranking for “Memphis SEO”. Not only that, people that are searching for the keyword “best seo expert in Memphis Tennessee” are very serious about finding an SEO expert for their website.
So the chances of you signing up that client is much higher.
You know the intention of the person searching for that keyword. You don’t know the intention of the person searching “Memphis SEO”.
Maybe they are just window shopping. Or maybe they just wanted to see how many SEO experts are there in Memphis.
Summing it up
I know keyword research sounds like a simple concept. And it really is if you want it to be. It all depends on what you make of it. If you think that it is a very complicated process to find the best keywords, then you will always have a hard time coming up with the right keywords.
If you think that it is the best way to get started, and you have an efficient process in place, then you will have fun.
Me, personally, I LOVE doing keyword research because I feel like it is like the game treasure hunt. You keep digging until you find a treasure and then you make tons of money. Once you know you’ve found a goldmine, and you know how to do proper SEO, there’s nothing that can stop you from making bank.
It all depends on your imagination and how far you are willing to let it take you.
Now go make some money!